What have you learned from your camera system lately?

Sure, you may have reviewed the footage to identify a vehicle or see if someone on staff is pocketing the petty cash, but what is your surveillance system really telling you?

Are you even aware it has something more to say?

Here’s a better question: how are you using your video analytics?

Or are you?

If you are currently tapping into only half of your surveillance capabilities – those surface features outlined on the box – you are leaving critical information, and potentially countless dollars, on the table.

In today’s digital world, and particularly in the security industry, video analytics is becoming an essential tool, integrating artificial intelligence (AI) with surveillance to analyze data from footage and images in real-time to gain insight into consumer behavior.

From a growth standpoint, video analytics is what it’s all about, and where the industry is heading at lightning speed.

Today’s analytics technology regularly helps business owners leverage myriad data to proactively improve operations. From monitoring the traffic flow of specific entry and exit points to heat mapping end caps to gauge the effectiveness of retail promotions, video analytics allows you to optimize safety measures, adjust staffing, and so much more with maximum confidence.

Here are just a few of the ways commercial and industrial facilities and businesses are leveraging video analytics to come out ahead – way ahead:

  • Understanding Customers: Video analytics offer business owners an unprecedented level of insight into customers’ behavior and preferences. Not only can it track the number of patrons entering or leaving your property at any given time, but it can also pinpoint the exact number of minutes and/or hours each customer spends in certain areas of your store or workspace. This information proves invaluable when it comes to understanding what drives sales, predicting future trends, and so much more. By analyzing this data, you can determine which products and services are most popular and most needed and tailor your strategies accordingly.
  • Optimizing Safeguards: Video analytics also has huge applications in the security world. Capable of detecting any and all suspicious activity, from loitering in off-limit areas to objects left unattended for extended periods, it can also be used to detect when someone attempts to enter a restricted area without authorization, allowing security personnel to intervene quickly before damage of any kind is done. Video analytics is regularly used to monitor employees and ensure they are following company policies and procedures while on the job.
  • Improving Efficiency: Tap into video analytics to identify bottlenecks in production lines or identify equipment in need of repair before these common SNAFUs result in extended downtime and disruption in operations. Track employee speed and accuracy metrics, such as typing proficiency or the number of items scanned per minute, to increase your chances of optimal efficiency across all facets of your operations.
  • Save Money: Software also allows businesses to automate the analysis of their feeds so that they don’t have to manually review each frame for pertinent information. This ultimately saves businesses time and money by eliminating the need for a technician to scrub video endlessly, allowing them to focus instead on more important tasks.

Yes, it’s a whole new world thanks to video analytics. But this amazing tool can do so much more than simply streamline operations, reduce man hours, and boost success rates.

Consider: an undercover police officer who would normally spend more than 24 hours staking out a drug house operation in cold isolation can now leverage video analytics to map foot traffic, heat signatures, and destination points with an uncanny level of precision, cutting that time down to a matter of minutes, if not less.

In a world plagued by increasing dangers to schools, from shootings to swatting threats, video analytics integrated with surveillance can also detect weapons on campus in real-time or allow school staff and authorities to review footage as schools are searched for threats, making emergency response that much more effective.

Put simply, video analytics can save lives.

Apply these capabilities to virtually any industry imaginable and watch as surveillance opens up with new and exciting possibilities.

Are you ready to revitalize your business with cutting-edge technology? Reach out to the Secom team today to update your video analytics and get the most out of your surveillance solutions.