What Is Video Analytics?

What Is Video Analytics?

Video analytics refers to the integration of Artificial Intelligence (AI) and video surveillance to analyze and extract valuable data from video footage in real-time.

Advanced algorithms and machine learning combine to mine, manage, and analyze massive amounts of footage, subsequently identifying objects, events, and activities within the video and converting them into meaningful, actionable intelligence.

How It Works

Video analytics relies on advanced algorithms that leverage machine learning and computer vision technologies to identify particular patterns.

Analytics software is capable of analyzing various aspects of video footage, such as work processes, customer count, guest behavior, and dwelling time. This information can then be used by business owners and site managers to make informed decisions, such as improving staffing, optimizing layouts, and allocating resources.

From monitoring the traffic flow to and from specific access points in a facility to heat mapping store displays to effectively gauge the efficacy of retail promotions, video analytics allows business owners and site managers to optimize safeguards, adjust personnel, and so much more with maximum confidence.

Video Analytics Offers Heightened Security

As a state-of-the-art safeguard, video analytics can effectively identify unwanted or unauthorized activity or persons and immediately alert personnel, allowing them to act swiftly and decisively. Alerts can be programmed to notify the proper authorities in the event of a security breach.

The detection capabilities for video analytics are virtually unlimited and include:

  • Facial recognition
  • Crowd detection
  • Motion detection and tracking
  • People tracking and/or counting
  • Object tracking
  • License Plate Recognition
  • Abandoned item/removed item detection
By implementing video analytics as part of your comprehensive security approach, commercial and industrial businesses, government facilities, and more can transform digital or IP-based videos into actionable intelligence that can effectively:

  • Reduce loss, theft, and vandalism in and around your facility and/or property.
  • Identify the presence of firearms on site and alert the proper authorities immediately.
  • Establish a safer and more productive workspace for staff and visitors.

The Benefits Of Video Analytics

Video analytics regularly assists businesses in a myriad of additional ways:

  • Enhanced security: As mentioned, video analytics can alert security teams when unusual activity or behavior occurs, enabling them to respond promptly to potential threats and mitigate damage and/or loss.
  • Improved customer experiences: By tracking customer behavior on site, such as dwell time and movements, consumer preferences can be identified, and layout and service delivery adjusted accordingly, helping to satisfy and retain clientele.
  • Increased productivity: Video analytics also helps to pinpoint areas in need of improvement, such as bottlenecks and other inhibitors, which enables businesses to optimize staffing, eliminate inside theft, and redirect efforts where they are needed most.
  • Reduced risk: Detecting potential safety hazards on production lines and within other industrial settings is the key to an injury – and liability–free workspace. Video analytics alerts operators to potential dangers and allows them to be proactive with corrective actions.

The Future of Video Analytics

While video analytics is rapidly evolving, society can expect to see the technology grow by leaps and bounds, from the development of smart cities, where it will help to identify traffic congestion and pollution levels while improving public safety, to unlocking the full potential of cutting-edge industries, and allowing them to thrive without the risk of theft, intrusion, or debilitating loss.


Your Trusted Security Partner for Over 20 Years. 

Contact us today for a quote. 

10240 Old Columbia Rd, Suite H
Columbia, MD 21046

Washington, D.C. 301-210-0022

Baltimore 410-309-9911

24-Hour Email:  admin@secomllc.com

Sales: admin@secomllc.com

Schedule a Demo Room Tour

  • This field is for validation purposes and should be left unchanged.